From Invisible to Indispensable: Champion Your School Counseling Program
Thursday, October 15, 2026 | 1:00pm-4:00pm
School counselors are transforming student lives every day, yet many counseling programs remain misunderstood, underutilized, or overlooked within their schools and districts. This interactive pre-conference session is designed to help counselors move from simply doing impactful work to effectively communicating, promoting, and advocating for the value of their programs.
Through practical strategies, collaborative discussions, and hands-on activities, participants will learn how to promote their counseling programs, use data to demonstrate impact, educate stakeholders, and strengthen relationships with school leadership. Attendees will explore real-world advocacy techniques including storytelling, data-informed communication, parent engagement, and leadership-focused messaging that connects counseling outcomes to attendance, achievement, behavior, and school climate goals.
Participants will leave with a personalized advocacy action plan, tools to increase the visibility of their counseling program, and renewed confidence in sharing the powerful story of school counseling. This session is ideal for counselors seeking practical and empowering strategies to elevate their programs.
FLDOE Rule, 6A-5.079, Florida School Counseling Standards addressed: #1 thru #7
About the Presenter - Dr. Brianna Patterson
Dr. Patterson is a school counselor with over ten years of experience in education. She is devoted to helping students thrive through advocacy, empowerment, and equitable access to opportunities. Dr. Patterson also serves as Adjunct Faculty at University of North Florida, preparing future school counselors through the SOAR program. A published author and presenter at ASCA and FSCA conferences, her work focuses on advocacy, professional identity, and counselor self-care. Her honors include the 2026-26 Florida School Counselor of the Year Award, the 2025 Lucille Crysell School Counselor of the Year Award, and the 2024 UNF Outstanding Adjunct Teaching Award.